Editorial Standards

Accuracy, fairness and transparency are the foundation of everything TODAY FOOTBALL publishes. These standards are our promise so that readers can trust what they read on TODAY FOOTBALL.

Fact-checking and sources

• Official sources first — We put primary sources first, such as announcements from clubs, leagues and governing bodies and official match records.
• Cross-checking — News articles are published only after checking several independent reports. We never use unverified figures, transfer fees or quotes.
• Confirmed and unconfirmed news — We clearly separate confirmed transfers and decisions from reports that are not yet official.
• Records and data — Team, player and competition facts come from official records and public databases. When official records change, we update scores, standings and statistics.
• Source records — We keep the sources behind each article in our internal records so that every fact can be traced and reviewed.

Fairness

We do not speak for any club, national team, league, player or agent. On disputed issues we report official positions and confirmed facts in a balanced way, and we keep facts separate from analysis and opinion.

AI predictions

Our match predictions come from a sports-specialist AI model that uses data such as recent form, results and head-to-head records. Each forecast shows win, draw and loss probabilities, an expected score, three key reasons and a confidence level. Predictions are not reader polls. They are for reference only, do not guarantee any result, and are clearly labelled and kept separate from news reports.

Use of artificial intelligence (AI)

TODAY FOOTBALL publishes in 50 languages. Our editorial team writes articles natively for each language edition, using AI tools to collect and organise material and to draft text. Every language edition must pass automatic checks for names, numbers, dates and scores, and our sourcing rules, before it is published. AI-assisted articles are held to the same editorial standards, sourcing rules and quality checks, and anything that falls short is not published.

Images and trademarks

We do not use photos, and we do not display team, league or competition logos, which are trademarks of their owners.

Corrections

When an error is confirmed, we fix it promptly and note significant corrections in the article. Requests for corrections or replies are welcome through Tips & Contact.

Advertising and news are separate

Advertising and partnerships do not influence which stories we cover, what they say or our AI predictions, and ads are clearly marked as distinct from articles.

Privacy and human rights

We do not publish information that identifies private individuals, such as their names, faces or contact details. We respect the private lives of players and staff, and we avoid defamatory, discriminatory or abusive language.